A SHORT PROFILE
I am an energetic creative director working
at FRASERS (wwww.frasers.eu.com), a medium sized multi-disciplined design consultancy.
I have played a intergral part in developing FRASERS from a small 2 man company into a successful medium size business with many blue chip clients.
In the last eight years I have taken the role of creative director where my strength is mentoring and guiding a team to create original work which engages the imagination of its target audience. You can see some of the current projects which I have been involved with at:
http://frasers.typepad.com/blahblahblah/
For me the most exciting thing about design is that moment you get an idea - and then the buzz that follows as you watch it develop! The best ideas are often the ones which are effortless! I have an open mind to ideas and a cool head under pressure.
I have worked on many through-the-line-campaigns for leading retailers not only in the UK, but also abroad. Recent examples being flagship store concepts for large retail corporations in Russia, Romania, Kazakhstan and Hungary.
One of my creative highlights is to have been responsible for turning the Argos catalogue into a coffee table publication.
I am currently leading a small team working on refreshing the communication materials of a leading UK toy retailer. Our approach is to reduce the amount of different messages and create a happier shopping experience which connects with the brand ethos. This has been applied across all areas of communication, it has been so successful in the UK that it has been rolled out internationally. We are also responsible for photography and brand guardianship.
CONTACT DETAILS
If you would like to hear more about what
I can offer please drop me a line at:
MARK DRESH
126 Frankland Road Croxley Green
Rickmansworth Hertfordshire WD3 3AU
T: 01923 466318 iPhone: 07788562028
MY CAREER HIGHLIGHT SO FAR, HAS BEEN DEVELOPING A CONCEPT STORE FOR RUSSIA’S NUMBER ONE CONSUMER ELECTRONIC STORE - M.VIDEO. THE STORE NEEDED TO COMPETE AGAINST ITS EUROPEAN RIVALS, THEREFORE M.VIDEO NEEDED TO OFFER A UNIQUE CUSTOMER JOURNEY EXPERIENCE WHICH WOULD INSPIRE CUSTOMERS AND MAKE IT A DESTINATION STORE.
